I uncover deep human truths and translate them into actionable, design-driven strategies.

🔍 My role as a researcher:

• Led statewide ethnographic research for public service clients to shape policy-informed service design.

• Conducted complex, mixed-method studies with vulnerable populations and synthesizing insights into clear, human-centered design recommendations.

• Turn ambiguous open-ended problem spaces into sharply focused opportunity areas through qualitative fieldwork and synthesis frameworks.

I map and reimagine end-to-end experiences across digital and physical touchpoints, always with an eye on people, processes, and outcomes.

🧩 My role as a service designer:

• Designed future-state service blueprints for public health and healthcare clients rooted in customer and frontline employee realities.

• Leveraged storytelling frameworks like card games and user profiles and mindsets to align executive stakeholders around systemic change.

• Translated operational complexity into human-first service flows that reduce friction and drive organizational transformation.

I design for the full arc of human experience, from intuitive digital interfaces to mapping complex service ecosystems.

🛠️ My role as an experience designer

• Designing integrated physical-digital touchpoints, such as immersive EV service prototypes and healthcare delivery flows that align user, staff, and operational needs.

• Creating UX mockups and interaction flows that bring clarity to complex concepts — from benefit recertification to mobile banking — while staying grounded in human behavior.

• Championing accessibility, equity, and emotional resonance in high-stakes domains like public health and financial services.

• Mapping service journeys, surfacing moments of friction and delight, and shaping experiences that scale meaningfully across people, products, and time.

I move fast to test ideas early, often, and with the people they’re built for.

🧪 My role as a prototyper:

• Led physical and digital prototyping for an EV client using foam-core mockups and staged role-play to simulate real-world delightful moments.

• Created storyboards and visual narratives to help users evaluate and emotionally connect with complex healthcare offerings.

• Designed user research protocols to evaluate trust, usability, and emotional resonance in emerging product experiences.

I connect business goals with user needs and drive alignment across diverse stakeholders.

🤝 My role as a design strategist:

• Shaped product and service roadmaps through human-centered insights for major health insurers, public sector teams, and financial institutions.

• Translated generative research into clear, prioritized opportunity areas that drive MVP direction and long-term vision.

• Facilitated client workshops, alignment sessions, and research readouts that inspire and unite cross-functional teams.

I bring research to life through compelling stories, visuals, and artifacts that move teams to action.

🎨 My role as a storyteller:

• Created immersive empathy-based tools to shift stakeholder mindsets.

• Crafted visual artifacts, from journey maps to mock-ups, to service prototypes, that clarify complex ideas and spark organizational momentum.

• Presented to C-suite audiences and frontline teams alike with clarity, creativity, and empathy.